​​Hi there. Alex Gutman. Nice to E-Meet. Hailing from Brooklyn, NY,
I've been marketing for over 20 years, both B2C and B2B. Online and Off.

 

Today, and every day, ​with products screaming to be heard, it's a lot more difficult to cut through all the noise. And there sure is a lot of it. And it just keeps getting noisier.

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Many well-funded companies opt to go the PPC and Digital Advertising route and allocate huge budgets.
 

But, what about the startups without massive budgets, the bootstrapped startups? What do they do? Advertising is NOT marketing.

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It's more often than not, a pay to play (spray and pray) scenario with often times, abysmal results; especially when mismanaged. Moreover, it's not authentic.

 

Basically, do your homework and hire an agency.

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An opportunistic organic marketer with a 360° approach and content at the core, I’m a storyteller, love playing with words, very hands-on and a huge believer in defining a roadmap with key stakeholders and then executing, monitoring KPIs, and optimizing as needed.

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I have a broad background that spans 2 decades and encompasses:

• IT Leadership, Fortune 500 Sales, Fortune 100 Communications

• Artist Management, Booking, Promotion

• Full-scale Event Production

• B2B Marketing with a focus on product and content

​​Here is a selection from my portfolio. ​​My forte is squeezing results with limited resources. Do more with less. ​
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I'm a proponent of ABM, personalization and marketing automation to drive lead generation and foment growth.

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I am both an operator and communicator. I feel those two attributes empower me to get things done. I love managing projects, resources, based upon an agreed-upon strategy and executing; leaving no marketing stone unturned.